Agrofino Grow it smart!

Early 2017 Agaris launched a new, revolutionary line of potting soils aimed at hobby gardeners called Agrofino Grow it smart! The current offer in potting soils is unstructured, which often leads consumers to choose a universal potting mix. However, the ideal mix or composition isn’t only determined by the type of plant, but also in large part by how they’re being used. Every specific application or gardening activity requires a specific type of potting soil or soil improver.

To help consumers choose the right potting soil, the new line is structured along three simple questions:

  1. WHAT do you want to do?
  2. WHERE do you want to do this?
  3. HOW do you want to use the product?

Based on the answers to these three questions, the consumer can easily find the product that is right for their specific gardening activity. The Agrofino Grow it smart! range consists of potting soils, soil improvers and fertilised soil covers of professional quality, based on a unique and innovative product vision.

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